dreamitup

For cafés, shops, salons and studios

The wall people photograph in your café

A custom feature wall used to mean a muralist and a four-figure quote. Describe the wall behind your counter — your colours, your mood, nothing off a catalogue — and see an original design in about twenty seconds.

A drawn café with a wooden counter, espresso machine and two stools in front of a blank wall
Abstract mural of terracotta dunes with one deep teal band
Brand FeatureAbstract terracotta desert dunes with a single deep teal band, warm and minimal

Words only · no photos · about twenty seconds · free

Want to choose the style and colours yourself? Open the studio

  • Free proof first
  • Made to measure
  • No agency, no minimums
Briefs from small businesses

The best ones describe a feeling and a palette, not a logo. Copy one, or describe yours.

How it works

From a sentence to the wall your customers post

  1. Step 1

    Describe it

    Say what the space feels like and what the wall is behind: the counter, the seating, the retail display. Colours, mood, what you sell. No logo needed — the wall should feel like you, not say your name.

  2. Step 2

    See it on your wall

    Our design engine makes an original piece in our Brand Feature style and shows it to you on this page in about twenty seconds. Share it with your business partner, try three versions, take your time — every proof is free.

  3. Step 3

    We print it to size

    Tell us the wall’s width and height and a little about the space. We confirm the right material for a business interior, print it made to measure, and ship it. Installation is a straightforward afternoon for a decorator, or a careful one for you.

Why small businesses describe a wall instead of briefing an agency

It is priced like wallpaper, not like a mural
You are paying for a made-to-measure print of an original design, not a week of an artist’s time on a ladder.
You see it before anyone is booked
The design appears on this page. If it is not your brand, change a word. Nothing is committed until you say yes.
Original, so it is yours
Not a stock print your competitor down the street can order. Artwork made from your words, in your palette.
A human checks it
A real person reviews the design you choose, confirms the material for your space, and sends the quote. Nothing prints on autopilot.

Related

Is it just the one wall?

Most businesses start with the feature wall and stop there — it is the one that gets photographed. If you also want a calmer companion for a hallway or a bathroom, see bathroom wallpaper or removable wallpaper for a leased space.

A straight answer about fire ratings

Many US commercial interiors require wall coverings with an ASTM E84 Class A flame-spread rating, and peel-and-stick products generally do not carry one. We are qualifying a rated, paste-applied print partner for exactly this reason. When you tell us about your space we will say plainly whether we can supply a rated material for it yet, or whether your wall is a residential-style installation where peel-and-stick is appropriate. We would rather lose the job than guess.

Feature walls for small businesses, answered
Can you put our logo on it?
We can design around your brand — your colours, your mood, motifs from what you do — but we do not print logos, trademarks or lettering into the mural. Text renders badly at wall scale, and a logo on a wall usually looks like an ad in a space that should feel like a place. Put the logo on the door; let the wall do the atmosphere.
Is peel-and-stick suitable for a business?
For a leased space where you cannot damage the walls, and for a wall that is decorative rather than regulated, often yes: it goes up in an afternoon and comes off clean. For spaces that require a rated wall covering, or walls that get heavy contact, a paste-applied commercial material is the right answer — see the note above. Tell us about the space and we will be honest about which applies.
How big can it go?
Made to measure means any width and height; large walls are printed in panels that align on install. Very large or unusually shaped walls are a conversation, not a problem — mention it when you send your measurements.
Who installs it?
Peel-and-stick is a careful afternoon for one or two people, or a quick job for any decorator. Paste-applied commercial material is best hung by a professional wallpaper installer; we will say so on the quote if that is what your wall needs.
How much does it cost?
It depends on the wall size and the material your space needs, so we quote with your proof rather than publishing a rate. Most residential-style feature walls land between $150 and $600; rated commercial material costs more per square foot and we will show that clearly. There is nothing to pay until you have seen the design and said yes.

Describe the wall behind your counter

See it in about twenty seconds. Share it with your partner. Nothing to pay until you love it.